Some Redemption for TripAdvisor

The $1.022 trillion business, online travel agencies, has been the ‘go-to’ agencies when seeking travel needs, and comfort too for that matter. Through reviews, recommendations and links to go to best-offers for hotels, restaurants and attractions, viewers achieve what is, or at least what they believe is, the best offer when planning those once-in-a-while, I-really-need-this vacations. But for this, the site they use can be a point of dilemma. The most popular, Booking.com, is a fierce competitor to Expedia, also competing with our personal favorite, TripAdvisor the notorious travel agency that incites so much discussion. However, despite it notoriety, recent study finds that TripAdvisor may not all be worthy of being the third-most popular amongst these 3 agencies.

Recent opinion has suggested that TripAdvisor and Booking.com seriously outdo Expedia. Certain aspects that make TripAdvisor likeable include that though it is a small company, to keep up with competition it has moved to supplying tools that allow users to book for novel attractions, such as cruises, museums, etc, along with supplying the ability for instant booking. It also has one of the highest amounts of reviews across all attractions (661 million and counting), with many active members (456 million monthly users and counting!), creating a database that provides a general certainty amongst many users despite the prevalence of fake reviews. This database is especially one of the qualities that Expedia lacks.

Similarly, Booking.com has received acclamation due to its policy of making revenue by charging commission to hotels, with relatively less littering of adverts. Further, it has been recently initiating actions to increase exposure to Asian markets, something Expedia should consider.

In total, TripAdvisor and Booking.com may be your best hope when planning your vacation. Searching through all sites is helpful, but these two are worthy of being set apart. Our astonisher here, TripAdvisor, has elevated some of the recent controversy it has incited, but despite all, users must realise that any travel agency is rarely perfect. In saying that, giving a just amount of credit, I suppose, can’t do too much harm.

To see a full report on the performances of these three companies, visit a full article here: https://seekingalpha.com/article/4214232-expedia-booking-and-tripadvisor-compared